ek77game Privacy Policy

ek77game ("the Platform", "We", "Us", "Our") operates the online sportsbook, casino, and associated gaming services available at ek77game.app. For the purposes of this Privacy Policy, ek77game acts as the data controller in respect of all personal data collected from registered members and visitors to the Platform.

This Privacy Policy applies to all individuals who visit ek77game.app, register a member account, use the ek77game login, place bets, play casino games, or otherwise interact with the Platform. It covers all personal data collected through the website, account management processes, customer support interactions, and any other touchpoints between ek77game and its members.

ek77game collects several categories of personal data in the course of operating the Platform. The table below summarises what we collect and why:

We do not collect special categories of sensitive personal data (such as health data, racial or ethnic origin, or political opinions) unless you voluntarily disclose such information in the context of a responsible gaming or self-exclusion request, in which case it is processed solely for that purpose.

ek77game collects personal data through the following channels:

• Directly from you — when you register an ek77game account, complete the KYC verification process, make a deposit or withdrawal, contact customer support, or submit any form on the Platform.
• Automatically — through cookies, web beacons, server logs, and similar tracking technologies when you visit and interact with ek77game.app. This includes technical data such as your IP address, device fingerprint, and session behaviour.
• From third-party payment providers — when you transact via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, or other accepted payment methods, we receive transaction confirmation data from the relevant payment processor.
• From identity verification services — where ek77game uses third-party KYC or AML screening providers to verify the identity and age of members, we may receive confirmation or flagging data from those services.
• From fraud detection and security tools — automated systems may generate risk scores or flags associated with your account activity, which form part of your account data record.

ek77game uses the personal data we collect for the following purposes:

• Account creation and management — to register your account, authenticate your ek77game login, and maintain your member profile.
• Identity and age verification — to confirm that you meet the minimum age requirement of 21 years and that the identity information you have provided is accurate.
• Payment processing — to process PKR deposits and withdrawals via your chosen payment method and to maintain accurate financial records.
• Platform operation — to deliver sports betting markets, live PSL and cricket odds, casino games, slot sessions, Hi-Lo card games, and Loyalty Program functionality.
• Customer support — to respond to your queries, complaints, and requests submitted via email or live chat.
• Responsible gaming — to monitor gaming activity for signs of problem gambling, enforce deposit limits, cooling-off periods, and self-exclusion requests you have initiated.
• Anti-money laundering (AML) and fraud prevention — to detect and prevent financial crime, bonus abuse, multi-accounting, and other prohibited conduct.
• Marketing communications — where you have consented, to send you information about promotions, bonuses, and platform updates relevant to your interests. You may withdraw this consent at any time.
• Legal and regulatory compliance — to meet our obligations under our gaming licence and applicable laws, including record-keeping requirements.
• Platform improvement — to analyse aggregated usage patterns and improve the ek77game user experience for Pakistani members.

Every processing activity carried out by ek77game rests on one of the following recognised lawful bases:

• Contract performance — processing necessary to operate your account and deliver the services you have registered for, including sports betting, casino, and Loyalty Program features.
• Legal obligation — processing required to comply with AML regulations, KYC requirements, gaming licence conditions, and financial record-keeping obligations.
• Legitimate interests — processing carried out for fraud prevention, security monitoring, and internal analytics, where those interests are not overridden by your privacy rights.
• Consent — processing for direct marketing communications and certain non-essential cookies, where you have provided explicit, informed consent. You may withdraw consent at any time without affecting the lawfulness of prior processing.

ek77game does not sell your personal data. We share it only in the following limited and documented circumstances:

• Payment processors — JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and other accepted payment partners receive the minimum data required to process your transactions securely.
• KYC and identity verification providers — third-party verification services receive identity data necessary to conduct age and identity checks as part of our compliance obligations.
• Fraud and AML screening services — automated risk screening tools may process account activity data to detect patterns associated with financial crime or platform abuse.
• Gaming software providers — casino game providers and live dealer studio operators receive session data necessary to deliver their games within the ek77game platform. They operate under strict data processing agreements.
• Regulatory and legal authorities — where required by law, court order, or our gaming licence obligations, ek77game may disclose personal data to competent regulatory or law enforcement authorities.
• IT and infrastructure providers — cloud hosting and infrastructure partners who process data on our behalf under binding data processing agreements with appropriate security obligations.

All third parties who process personal data on behalf of ek77game are contractually bound to use that data solely for the specified purpose, to maintain appropriate security standards, and to comply with applicable data protection requirements.

ek77game uses cookies and similar tracking technologies to operate the Platform, maintain your session after ek77game login, and improve platform performance. The categories of cookies we use are as follows:

• Strictly Necessary Cookies — essential for the Platform to function. These include session authentication cookies that keep you logged into your ek77game account and security cookies that help protect against fraud. These cannot be disabled without impairing core platform functionality.
• Functional Cookies — used to remember your preferences, such as preferred language, responsible gaming limits you have set, and your most recently accessed betting markets or casino game categories.
• Analytics Cookies — used to collect aggregated, anonymised data about how members navigate ek77game.app, which pages are most visited, and where technical errors occur. This data helps us improve the platform experience.
• Marketing Cookies — used only where you have provided explicit consent, to help us understand the effectiveness of our promotional campaigns and deliver relevant offers to returning members.

You may manage your cookie preferences at any time via the cookie settings panel accessible from the footer of the ek77game website. Please note that disabling strictly necessary cookies will affect your ability to use core platform features including the ek77game login.

ek77game implements a layered approach to data security, combining technical and organisational measures designed to protect your personal data against unauthorised access, disclosure, alteration, or destruction. Our security programme includes:

• TLS (Transport Layer Security) encryption for all data in transit between your device and ek77game's servers.
• Encryption at rest for sensitive data categories including financial data and identity documents.
• Role-based access controls ensuring that internal staff can only access personal data relevant to their specific operational function.
• Comprehensive audit logging of all internal access to member personal data.
• Regular penetration testing and vulnerability assessments conducted by qualified third-party security specialists.
• Multi-factor authentication requirements for all internal administrative access to systems holding member data.
• An incident response plan that ensures prompt identification, containment, and notification in the event of a confirmed personal data breach.

ek77game retains personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by our gaming licence obligations and applicable law. The following general retention periods apply:

• Active account data — retained for the full duration of your active membership plus a post-closure period required for regulatory and legal compliance purposes.
• KYC and identity documents — retained for a minimum of five (5) years following account closure in accordance with standard AML record-keeping obligations under internationally recognised gaming licence requirements.
• Financial transaction records — retained for a minimum of five (5) years following the date of the transaction, to meet financial record-keeping requirements.
• Gaming activity logs — retained for a minimum of three (3) years following account closure for dispute resolution and responsible gaming audit purposes.
• Customer support records — retained for three (3) years following resolution of the relevant support interaction.
• Marketing consent records — retained for the duration of the consent plus a reasonable period thereafter to demonstrate compliance in the event of any challenge.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be associated with any individual member.

As an ek77game member, you hold the following rights in relation to your personal data. You may exercise any of these rights by submitting a written request to [email protected]. We will respond to all valid requests within a reasonable timeframe:

ek77game operates a strict 21+ policy. The Platform is not intended for, and must not be used by, any individual under the age of 21. ek77game does not knowingly collect personal data from individuals under 21 years of age.

If ek77game becomes aware that personal data has been collected from an individual who was under 21 at the time of registration, we will immediately suspend the account, forfeit any associated balance in accordance with our Terms and Conditions, and securely delete all personal data associated with that account to the extent permitted by applicable law and regulatory obligations.

The ek77game platform does not include links to external third-party websites. All navigation within ek77game.app remains within our own controlled environment. This Privacy Policy applies exclusively to data processed by ek77game in connection with the Platform and does not extend to any third-party services or platforms.

Where ek77game integrates third-party services such as payment processors or game providers, those services operate within the ek77game platform environment under contractual data processing agreements. Their own independent privacy policies govern any data they collect directly from you outside of the ek77game platform context.

ek77game may update this Privacy Policy from time to time to reflect changes in our data processing practices, operational requirements, or applicable legal and regulatory obligations. When material changes are made, we will notify you by email to your registered address, by a prominent notice displayed on the Platform, or by a notification upon your next ek77game login.

The effective date at the top of this document will be updated each time a new version of this Privacy Policy is published. We encourage you to review this page periodically to stay informed about how ek77game protects your personal data. Your continued use of the Platform following the publication of an updated Privacy Policy constitutes acceptance of the revised version.

If you disagree with any material change to this Privacy Policy, you have the right to close your account by contacting our support team. We will process your account closure request and handle any remaining balance in accordance with our Terms and Conditions.

If you have any questions, concerns, or requests relating to this Privacy Policy or the way ek77game handles your personal data, please contact our Data Support team using the details below. We are committed to addressing all privacy-related enquiries promptly and transparently.

• Email: [email protected]
• Response Time: We aim to acknowledge all privacy-related enquiries within one (1) business day and to resolve them within fifteen (15) business days of receipt.
• Support Hours: 24 hours a day, 7 days a week — staffed on Pakistan Standard Time (PKT, UTC+5).
• Platform: ek77game.app